Two data centers with the same rent can cost you very differently, for a reason invisible on the quote: the site's energy efficiency. The PUE sums it up in one number, and that number ends up on your bill.
PUE (Power Usage Effectiveness) divides the site's total energy by the energy actually delivered to IT equipment. A PUE of 1.5 means that for every kWh your servers use, the site draws 1.5 from the grid: the extra half goes to cooling, electrical losses and the rest of the building.
Around 1.2, the site is very efficient, often thanks to outside-air cooling. Around 1.5, it is a decent site of the current generation. Near 2.0 and beyond, the supporting infrastructure consumes as much energy as your servers themselves, doubling the total: the sign of dated installations. Mind the measurement: a measured yearly average PUE is worth more than an advertised "design" PUE.
If energy is billed on actual use, many sites apply the PUE as a multiplier: your metered kWh, times the site's PUE, at the kWh price. If energy is flat-rate, the PUE is already in the price. Either way, an inefficient site gets paid for; only the path differs.
Cooling first: outside air (free cooling), aisle containment, adiabatic systems, liquid cooling for high densities. Then the electrical chain: modern high-efficiency UPS units. Climate helps, a Nordic site starts ahead, but design matters more than latitude.
PUE does not tell everything. Water use (summarized by WUE) becomes sensitive with evaporative systems. Heat reuse, warming neighbouring buildings, and ISO 50001 energy-management certification complete the picture of a serious site. And the electricity's origin weighs in your own carbon footprint.
The calculation is simple: your average power, times the PUE, times the hours in a year, times the kWh price. On a 5 kW rack, the gap between a PUE of 1.3 and 1.8 runs to thousands of euros a year. Hence the questions: what PUE measured over twelve months, how is energy billed, at what kWh price, and with what indexation.
Some sites commit to a maximum PUE used for energy billing. Failing that, demand the measured PUE of the last twelve months rather than a design value, and the method used to compute the energy share.
No, but pooling helps large sites. A recent, well-designed small site beats an old large one. The measured value decides, not the size.
Yes: the flat rate was computed with the site's PUE. An efficient site can sell the same package cheaper, or hold prices at the next electricity increase.
Written on 1 September 2026.
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